Tom Standage, Deputy Editor, The Economist Our evidence suggests that the audio edition is a very effective retention tool once you come to rely on it, you won’t unsubscribe. The qualities that make audio engaging and valuable are present in both podcasts and narration.” “Narrated articles, which exist in between podcasts and text, can achieve these ends, too. “The success of podcasts has shown that audio journalism, much of it delivered digitally, has a sizable audience, editorial prestige ( the first audio Pulitzer will be awarded this year), and - through podcast advertising or subscriptions to audio apps- a potential revenue stream,” writes Gabe Bullard for NiemanReports.

In the long run, the feature can help publishers build engagement and loyalty, as well as attract new subscribers and generate ad revenue. “So they appreciate an option to get up to speed on the latest news developments while cooking dinner, running errands or exercising.” “Audio edition is a very effective retention tool” “We conducted user research and learned that users want to stay informed but are busy,” Emily Chow, Director of Site Product, The Washington Post told The Wall Street Journal’s Katie Deighton. The goal is to give busy readers an easier way to keep themselves updated – they can consume audio articles while doing daily chores. These are generally embedded above the text and allow readers the flexibility to consume articles by reading or listening.

Many have introduced audio versions of articles. The increasing popularity of podcasts has encouraged publishers to expand their audio offerings.

Audio publisher